Strategic Marketing
for B2B Brands
GTM Untapped helps B2B companies with great products get the market traction they deserve. From defining audiences and sharpening positioning to optimizing go-to-market strategies and accelerating pipeline, the goal is simple: tune into what your market truly wants and deliver it in a way that captures attention, builds trust, and drives growth.
Opportunities to work together
Fractional CMO & Marketing Advisory
Strategic guidance for CEOs, GTM leaders, & marketing teams
Development and oversight of tailored marketing plans
Alignment of marketing efforts with business objectives
Mentorship and support for in-house marketing teams
Ideal for: Companies seeking experienced leadership without the commitment of a full-time CMO.
Product Marketing Strategy
Development of product positioning and messaging
Creation of sales enablement assets to drive adoption
Market-informed feature prioritization recommendations
Product launch strategy and execution support
Ideal for: Companies looking to communicate value, differentiate, empower sales, and drive adoption.
Go-to-Market
Strategy
Comprehensive market research and competitor analysis
Customer journey mapping and touchpoint optimization
Channel strategy design and alignment with sales
Launch planning and execution support
Ideal for: Companies preparing for launches, expanding into new markets, or refining GTM motions.
Content Strategy & Execution
Designing a content framework aligned with strategic objectives
Identification of audience-centric themes and high-impact topics
Guidance on content creation and distribution strategies
Measurement and optimization of content performance
Ideal for: Companies building awareness, showcasing expertise, and driving conversions throughout the funnel.
Brand & Narrative Development
Brand positioning and differentiation strategies
Development of messaging frameworks & value propositions
Creation of brand storytelling tools and guidelines
Message testing and refinement for maximum impact
Ideal for: Companies clarifying their market position, refining their story, or undergoing a rebrand.
Executive Branding & Thought Leadership
Personal branding strategies for executives and leadership teams
LinkedIn and social media strategy for thought leadership
Speechwriting and presentation development support
Ghostwriting for articles, blogs, and other content assets
Ideal for: Companies elevating their leadership team’s voices to build trust and authority.
About GTM Untapped
GTM Untapped is the B2B marketing practice of Lindsey Tishgart, a 2x CMO with over 20 years of experience driving top-line growth for the businesses she serves.Named one of Pavilion's Top 50 CMOs to Watch in 2024, Lindsey excels in go-to-market strategy, brand storytelling, multichannel campaigns, and building high-performing teams.With a proven track record that includes leading seven M&A initiatives, Lindsey partners with bold leaders who are ready to scale, challenge the status quo, and create meaningful impact.
Some of the brands we've worked with
Big goals? We're here for you.
Reach out to GTM Untapped and let’s build together.